Our client Specialized has proven to be such an interesting case study. Their multiple retail locations across the United States aren’t a rollout in the traditional sense because we’re not replicating the same store in new geographic markets.
We’re taking a design language, a material representation of a company and its products, and using local inspiration to create something new, yet interconnected.
New to Arkansas
The newest of these stores is an Experience Center that recently opened in Bentonville’s Ledger, a new mixed-use development that literally lets employees and visitors bike up and into the building. It is the perfect location for Specialized to set up shop.
The video above, filmed and edited by Solo Jackson, shows the kinetic energy of the Experience Center, as well as the materials that make it a uniquely Specialized store.
For more imagery, click here.