This weekend Value City Furniture opened their first flagship location. Located at Elston and Fullerton, this location marks VCF’s entrance into a more urban and design-oriented market. To appeal to their new target demographic, VCF asked OKW to entirely re-think the exterior design of their store. This new store design features an epic glass wall opening into a large centralized atrium and completely re-imagines the display of their exterior signage and graphics. An oversized arch allows their signature red color to traverse the exterior and interior environments.
Congratulations to the Value City Furniture team!
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