Krispy Kreme “Experience of the Future”

Utica, Michigan

In a world where virtually anything can be delivered to homes instantaneously, Krispy Kreme wanted to reward customers who would leave the house and visit their store. OKW Architects, with interior design partner Studio K, used classic forms and doughnut-inspired nostalgia to create the vision that would become the prototype “Experience of the Future.”

To do so, the concept became a celebration of classic Krispy Kreme with newer innovations. A holistic design unified the exterior with the interior to create an energized concept with many colorful details that were tailor-made for social media. To showcase its famous assembly line and doughnut production process, we glazed a rounded exterior wall to allow everyone, even customers in the drive-thru lanes, to enjoy the creation of their favorite treats.

The resulting structure is a destination space that celebrates what it means to leave home in search of an experience. Far beyond offering a sweet treat, the new Krispy Kreme prototype offers an interactive space that its customers will want to share.

Photography by Jason Keen