900 N. Michigan

Chicago, Illinois

The retail component of 900 North Michigan (the Shops at 900NM) is a visually stunning and highly desired shopping destination that resides on the north end of Chicago’s vibrant Magnificent Mile. The exclusive tenant mix offers shoppers an unparalleled experience of more than 70 luxury lifestyle shops featuring a strong line-up of national brands, an eclectic collection of unique boutiques, and a diverse selection of dining options.

The design team was tasked with bringing a modern, inviting, and experiential environment to the 900 North Michigan Shops. Through design charrettes, technical investigations, and precedent studies, OKW was able to integrate new thinking within the context of a Mag Mile icon. This included reimagining the entry, refreshing the multi-story atrium with better wayfinding and finishes, and mounting the largest LED screens at the time on the ceiling. The result is a visually stunning and sophisticated space that works for guests and retailers alike.